Thursday, October 12
2pm - 5pm
The convergence of AdTech and MarTech has created a new phenomenon called MadTech, and it starts and ends with data. The brands that are able to harness the massive volume of data from disparate sources will lead the charge an era of customer-centric marketing begins. Today’s customers are sophisticated and brands are under pressure to deliver relevant, personalized interactions across every touchpoint and device. Brands need a way to generate insights and deliver actionable intelligence across all channels and devices to create personalized customer journeys.
Join Customer Portfolios, Digilant, and leading industry visionaries for a half-day of networking as we explore the evolution of the digital advertising model, convergence of AdTech and MarTech, how to provide a comprehensive single view of the customer, and the opportunities for your brand.
Day at a Glance:
Kickoff & Introductions
Session 1: Judy Gern of Agile Chief Marketer: The Future Of An AdTech - MarTech World (MadTech) Is Now
Session 2: Partnering Across The Digital Ecosystem: Digilant & Customer Portfolios
Session 3: Walk A Mile In Their Shoes: How Retailer Johnston & Murphy Is Leveraging AdTech & MarTech
Cocktails & Networking
Location: Customer Portfolios HQ in the Boston Seaport
Agile Chief Marketer
Judy is the founder of Agile Chief Marketer, a consultancy that helps businesses translate strategy into revenue by aligning data, storytelling,
Alan is Chief Executive Officer at Digilant, the paid media arm of
Paul is the vice president of analytics and product innovation, where he oversees product development and management of Customer Portfolios' analytical products and services. Paul has been with Customer Portfolios for over 11 years and has built strong client relationships with brands such Johnston & Murphy. Prior to joining Customer Portfolios, Paul previously worked as a Marketing Analyst at PetEdge. Paul is a graduate of Stonehill College.