Customer Portfolios' Blog

Portfolio Pathing, Marketing Strategy, Chief Marketing Officers, Lifecycle Marketing, Data-Driven Marketing, Marketing Data Management, CMO, Customer Portfolios

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Email Marketing, Email Preferences, reactivation, Lifecycle Marketing, Marketing, Marketing Strategy, Chief Marketing Officers, CMO, Customer Portfolios

6 Best Practices For Reactivating Lapsed Customers

Posted by Denise DeSisto

Email Marketing, Email Preferences, Preference Center, Marketing, Marketing Strategy, CMO, Customer Portfolios

Strengthening Your Email Marketing Part 5 – Feel The Burn & Incorporate Email Into Your Marketing Strategy

Posted by Nick Godfrey

Chief Marketing Officers, CMO, CRM, Customer Database, Preference Center, Email Marketing, Email Preferences, Privacy Policy, Customer Portfolios, Customer Experience, Customer Value, Retail, Marketing Programs, Marketing Strategy, Technology

5 Mottos from Mom about Preference Centers

Posted by Millie Park

Email Marketing, CMO, Customer Database, Customer Experience, Customer Value, Marketing Strategy, Chief Marketing Officers, Customer Portfolios, CRM, Retail

Strengthening Your Email Marketing: Email and Account Sign-Up

Posted by Nick Godfrey

Brand, CRM, Innovation, Customer Experience, CMO, Chief Marketing Officers, Thought Leadership, Retail, Marketing Strategy, Revenue Generation

CMOs: Innovate or Die … Or At Least Get Fired ...

Posted by Nick Godfrey

Retail, Marketing Strategy, Encore, In-store, CRM

Personalization Is Key For In-Store Experience

Posted by Katie Gardner

Marketing Strategy, Technology

4 Technologies Changing the Retail Game

Posted by Augie MacCurrach

Marketing Strategy

What Retailers Can Learn From Black Friday and Cyber Monday

Posted by Nick Godfrey

Marketing Strategy

Holiday Trends That Every Marketer Needs to Know

Posted by Katie Gardner

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