Customer Portfolios' Blog

Marketer Roundtable, Data-Driven Marketing, Adtech, MarTech, Loyalty, Loyalty Marketing, CMO

4 Marketing Strategies for the Age of the Consumer

Posted by Katie Gardner

Portfolio Pathing, Marketing Strategy, Chief Marketing Officers, Lifecycle Marketing, Data-Driven Marketing, Marketing Data Management, CMO, Customer Portfolios

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Loyalty, Loyalty Marketing, Customer Experience, Customer Value, Customer Portfolios, Customer Profile, CMO

3 Questions to Determine if You Are Ready for a Loyalty Program

Posted by Paul Welsh

Email Marketing, Email Preferences, reactivation, Lifecycle Marketing, Marketing, Marketing Strategy, Chief Marketing Officers, CMO, Customer Portfolios

6 Best Practices For Reactivating Lapsed Customers

Posted by Denise DeSisto

Email Marketing, Email Preferences, Preference Center, Marketing, Marketing Strategy, CMO, Customer Portfolios

Strengthening Your Email Marketing Part 5 – Feel The Burn & Incorporate Email Into Your Marketing Strategy

Posted by Nick Godfrey

omnichannel, Customer Experience, ecommerce, Back-To-School,, Big Data, Data-Driven Marketing, CMO, Customer Portfolios

What I Hope to Learn This Year: Back-to-School Consumer Habits

Posted by Katie Gardner

Back-To-School,, acquisition, Customer Experience, Customer Database, Customer Portfolios, CMO, location marketing, lifestyle marketing

3 Ways to Make Your Back-to-School Campaigns Customer-Centric

Posted by Denise DeSisto

Email Marketing, repurchase series, product reccomendations, email personalization, personalization, CMO, Customer Portfolios

Strengthening Your Email Marketing: 3 Tips for an Effective Repurchase Series

Posted by Nick Godfrey

digital, Adtech, MarTech, Perfect Pixel, attribution, personalization, CMO, Chief Marketing Officers, Customer Portfolios

4 Reasons to Go Digital

Posted by Nick Godfrey

Marketer Roundtable, personalization, Customer Portfolios, CMO, omnichannel, Big Data, Siloed Data

NYC Marketer Roundtable Roundup: “One”

Posted by Millie Park

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