Customer Portfolios' Blog

Data-Driven Marketing, Loyalty Marketing, Loyalty, CMO, Marketer Roundtable, Adtech, MarTech

4 Marketing Strategies for the Age of the Consumer

Posted by Katie Gardner

Customer Database

4 Steps to a Crystal-Clear Customer View

Posted by Paul Welsh

Lifecycle Marketing, Loyalty Marketing, Loyalty, Customer Portfolios, Revenue Generation, Customer Value, omnichannel, Perfect Pixel, Customer Profile

How to Speak CP – Part II

Posted by Augie MacCurrach

Data-Driven Marketing, Customer Portfolios, Customer Database, Customer Value, Marketing

How to Speak CP – Part I

Posted by Augie MacCurrach

Data-Driven Marketing, Lifecycle Marketing, Email Marketing, Humans of CP, product reccomendations

Humans of CP - Denise DeSisto

Posted by Katie Gardner

Data-Driven Marketing, Marketing Data Management, Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Portfolio Pathing

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Loyalty Marketing, Customer Experience, Loyalty, Customer Portfolios, CMO, Customer Value, Customer Profile

3 Questions to Determine if You Are Ready for a Loyalty Program

Posted by Paul Welsh

Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Email Preferences, Marketing, reactivation

6 Best Practices For Reactivating Lapsed Customers

Posted by Denise DeSisto

Back-To-School,

What I Did This Summer: Back-to-School Survey Results

Posted by Katie Gardner

Marketing Strategy, Customer Portfolios, CMO, Email Marketing, Preference Center, Email Preferences, Marketing

Strengthening Your Email Marketing Part 5 – Feel The Burn & Incorporate Email Into Your Marketing Strategy

Posted by Nick Godfrey

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