Customer Portfolios' Blog

Humans of CP - Samantha Boardman

sam humans of co

This month’s Humans of CP features Samantha Boardman. Sam graduated from Bentley University, and started at CP in 2014 as an Account Coordinator. She has since worked her way up to Account Director for Frye and Burton Snowboards. We’re speaking with Sam to learn more about her position and her life outside our blue and orange walls.

What do you do at Customer Portfolios?

I am an Account Director for Frye and Burton Snowboards, serving as the primary relationship owner. I’m responsible for understanding their business objectives and KPIs to develop data-driven marketing strategies with the goal of growing their revenue as well as the health of their customer files. I work closely with our Product and Delivery teams each day to sharpen these strategies and tackle each challenge and opportunity as they arise.

If you could pick up a new skill in an instant what would it be?

A daily ability to get my inbox down to the holy grail of zero unread messages…although, I’m not sure that anyone has this talent entirely nailed down yet!

At a company field day, what is the event that you would most likely win?

Beach Volleyball! Last year I convinced a bunch of fellow CP’ers to join a local league with me and we’ve really improved our skills over the past few seasons – bring it!

 What would you most like to tell yourself at age 13?

Keep wearing your retainer after your braces are taken off and get used to shoveling snow because you’ll move from Maryland to Massachusetts one day.

Also, continue on with your interest in math – you can be creative with that as well in the world of marketing!  

To celebrate back-to-school, what’s the best book you’ve read so far this year?

If by book, you mean Netflix show, I’d have to say Evil Genius. I love a good true crime docu-series and this one caused my jaw to drop through all four episodes! But on a real note, one of my favorite books of all time from my childhood is Tuck Everlasting.

If you had a million dollars that you had to donate to charity, which charity would you give it to and why?

I would donate to the American Heart Association. My grandfather has had numerous heart issues over the course of his life, but thanks to organizations like the AHA, I’m still lucky to have him!

What has been your biggest challenge at Customer Portfolios so far?

Every client has their own unique set of over-arching goals and daily requests so sharing team members across multiple accounts and keeping everyone aligned can be tough. It’s a challenge that our company as a whole has chipped away at over time and something we’ll keep working to improve upon and scale as our set of clients continues to expand!


Stay tuned for next month’s Humans of CP, where we’ll speak with a member of our strategic team.


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