Customer Portfolios' Blog

Humans of CP – Adam Morton

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This month, we are speaking with Adam Morton, one of CP’s Account Directors. Adam is celebrating his 2-year anniversary at CP this month. In his time at CP, he has worked with clients like Vera Bradley, Johnston & Murphy, Subway, and more, helping create and implement marketing strategy based on insights from their customer data. This month, we are speaking with Adam to learn more about his role at CP and his interests outside of our blue and orange walls.  

What do you do at Customer Portfolios?

I am an Account Director on Vera Bradley, Johnston & Murphy and Spartan Races, Inc. The role is unique in that I get a top down view of everything going on with my clients from an email campaigns, analytics, data and strategic initiatives perspective.  One of my primary functions is to learn my client’s business objectives and then determine how best to support them. My day to day constantly changes which is exciting, but my typical activities include project management, requirements gathering and daily operations of the account.

What fad or trend do you hope comes back?

Starter Jackets. If you don’t want to wear one of those again, I’m not sure I want to be friends with you.

What are you most likely to become famous for?

To be honest, I really don’t want to be famous. Who wants all those headaches and annoying people following you around for no reason at all?

Would you rather be a jack of many trades or a master of one? Why?

I actually consider myself a jack of all trades, and my role here at CP facilitates that, so it’s a fitting choice. I like the idea of being versatile and able to help on many projects or initiatives. What fun is it relegating yourself to only being able to do one thing, and only that? Unless of course it is being able to throw a baseball really, really hard and making it to the MLB. Then I’d settle for being a master of one.

What is the one thing in this world you are most proud of?

As corny as it sounds, my wife and son. My wife is source of inspiration to me daily and watching my son grow up before my eyes is really a beautiful thing. 

What has been your biggest challenge at Customer Portfolios so far?

Being in a client services role, my challenges change by the day as there is always something new that presents itself. However, the most consistent challenge I encounter here at CP is that processes are tailored for each client. Each account operates in its own fashion to align with our clients’ needs and expectations. This leads to some organized chaos at times, which can be frustrating, but also makes working at Customer Portfolios fun. You are constantly challenging yourself to learn something new and find a creative solution to the problem at hand.

Stay tuned for next month’s Humans of CP, where we’ll hear from someone who works with our client’s data to provide insights that lead to strategic marketing initiatives. 

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