Portfolio Pathing 

 

Powerful Analytics 

Know Your Customers

Portfolio Pathing is an advanced analytics methodology that provides unique customer insight on behavior and trends, such as:

  • Customer lifetime value 
  • Purchase tendencies 
  • YOY acquisition and retention 
  • Revenue  by segment 

Actionable Insight

Turn Data into Action

Knowing customer behavior and preferences allows retailers to develop 1:1 lifecycle marketing campaigns, specifically:

  • Welcome / New Customer
  • Purchase / Repurchase
  • Engage / Win-back 
  • Best Customer / Loyalty

Revenue Results

Unlock Value from Data

By targeting prospects and customers in an orchestrated manner, retailers have seen impressive results, including: 

  • +35% revenue from Welcome
  • +50% in mobile response rates
  • +71% in cross-category growth
  • +25% increase in spend