Tuesday, May 23rd: 8:30am - 1pm
The convergence of AdTech and MarTech starts and ends with data. The brands that are able to harness the massive volume of data from disparate sources will lead the charge as we usher in an era of customer-centric marketing. Today’s customers are sophisticated and brands are under unprecedented pressure to deliver relevant, personalized interactions across every touchpoint and device. Marketers need a way to generate insights and deliver actionable intelligence across all channels and devices to orchestrate customer journeys.
Join Customer Portfolios and leading industry visionaries for a half-day of networking as we explore the evolution of the digital advertising model, convergence of AdTech and MarTech, how it can provide a comprehensive single view of the customer, and the implications and opportunities for your brand. Past attendees include brands such as Clarks, Crocs, Gucci, HarborOne Bank, Irving Oil, Middlesex Savings Bank, and Reebok.
Day at a Glance:
Breakfast & Introductions
Session 1: Judy Gern of Agile Chief Marketer: The Future Of An AdTech - MarTech World Is Now
Session 2: Partnering Across The Digital Ecosystem: Digilant & Customer Portfolios
Session 3: Walk A Mile In Their Shoes: How Retailer Johnston & Murphy Is Leveraging AdTech & MarTech
Lunch & Networking
Location: Kimpton Hotel Eventi (6th Ave between W 29th and 30th)
Agile Chief Marketer
Judy is the founder of Agile Chief Marketer, a consultancy that helps businesses translate strategy into revenue by aligning data, storytelling, processes and technology to work at customer speed. Prior to founding Agile Chief Marketer, Judy held leadership roles at both agencies and brands, and has worked with companies like HP, Cox Communications, Allen Edmonds, Constant Contact and Vonage accelerate customer acquisition and revenue growth. Judy is best known in the industry as the founder and CEO of Adroit, a pioneering Dynamic Creative Optimization platform that was acquired by MediaMath, the leading programmatic media company.
Stephanie is the SVP of Client Solutions at Digilant, a global programmatic media pioneer that partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Stephanie leads Digilant's Account Management team and Custom Solutions group, which devises unique programmatic solutions to help Digilant's clients unlock data and uncover customers. She is a digital media and data specialist, having worked in advertising for almost 15 years, and in the programmatic media space for 4 years. Prior to her current role, Stephanie was a sales leader for Digilant and, previously, Casale Media (now known as Index Exchange).
Paul is the vice president of analytics, where he oversees product development and management of Customer Portfolios' analytical products and services. Welsh has been with Customer Portfolios for over 11 years and has built strong client relationships with brands such Johnston & Murphy. Prior to joining Customer Portfolios, Welsh previously worked as a Marketing Analyst at PetEdge. Welsh is a graduate of Stonehill College.