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 Evolve 2017

Thursday, October 12
2pm - 5pm 

The convergence of AdTech and MarTech has created a new phenomenon called MadTech, and it starts and ends with data. The brands that are able to harness the massive volume of data from disparate sources will lead the charge an era of customer-centric marketing begins. Today’s customers are sophisticated and brands are under pressure to deliver relevant, personalized interactions across every touchpoint and device. Brands need a way to generate insights and deliver actionable intelligence across all channels and devices to create personalized customer journeys.

Join Customer Portfolios, Digilant, and leading industry visionaries for a half-day of networking as we explore the evolution of the digital advertising model, convergence of AdTech and MarTech, how to provide a comprehensive single view of the customer, and the opportunities for your brand.

Day at a Glance:  

Kickoff & Introductions

Session 1: Judy Gern of Agile Chief Marketer: The Future Of An AdTech - MarTech World (MadTech) Is Now

Networking Break

Session 2: Partnering Across The Digital Ecosystem: Digilant & Customer Portfolios 

Session 3: Walk A Mile In Their Shoes: How Retailer Johnston & Murphy Is Leveraging AdTech & MarTech

Cocktails & Networking

Location: Customer Portfolios HQ in the Boston Seaport 

 

Save me a seat!

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Judy Gern

Agile Chief Marketer

Judy is the founder of Agile Chief Marketer, a consultancy that helps businesses translate strategy into revenue by aligning data, storytelling, processes and technology to work at customer speed.  Prior to founding Agile Chief Marketer, Judy held leadership roles at both agencies and brands, and has worked with companies like HP, Cox Communications, Allen Edmonds, Constant Contact and Vonage to accelerate customer acquisition and revenue growth. Judy is best known in the industry as the founder and CEO of Adroit, a pioneering Dynamic Creative Optimization platform that was acquired by MediaMath, the leading programmatic media company.

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Alan Osetek

Digilant

Alan is Chief Executive Officer at Digilant, the paid media arm of ispDigital, in charge of the company’s business development and expansion worldwide. He is also President of ispDigital, responsible for Sales, Human Resources and Compliance. Prior to becoming the CEO at Digilant, Alan was the Global President of Resolution Media overseeing the global growth of Omnicom Media Group’s search, social and digital performance media unit. A digital industry veteran, before joining Resolution Alan was the Managing Director of iProspect/Aegis, responsible for overseeing all activities for iProspect’s east coast operations. 

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Paul Welsh

Customer Portfolios

Paul is the vice president of analytics and product innovation, where he oversees product development and management of Customer Portfolios' analytical products and services. Paul has been with Customer Portfolios for over 11 years and has built strong client relationships with brands such Johnston & Murphy. Prior to joining Customer Portfolios, Paul previously worked as a Marketing Analyst at PetEdge. Paul is a graduate of Stonehill College.